About me
How I Approach Marketing
I’m a Marketing Assistant at TESCO Metering, where I manage social media, video content, influencer campaigns, and analytics.
My approach to marketing is simple. I focus on creating content that performs. That means understanding what people engage with, testing different approaches, and using data to improve results over time.
I’ve worked on everything from managing social platforms and producing video content to supporting influencer campaigns and tracking performance through analytics. I also create technical content, where I turn complex information into clear, easy-to-understand messaging while keeping it accurate.
I’m especially interested in the balance between creativity and data, and how both come together to drive measurable impact.
Social Media Strategy & Management
Plan, create, and manage content across LinkedIn, Instagram, YouTube and Facebook. Focused on consistency, engagement, and aligning content with business goals.
Analytics & Performance Tracking
Track content and campaign performance across platforms using Google Analytics and platform insights. Use data to understand what is working and guide future decisions.
Skills & Expertise
A comprehensive overview of my professional capabilities and strategic marketing tools.
Content Creation
Develop clear, engaging content for both technical and general audiences. Balance accuracy with readability to make complex topics easier to understand.
Influencer & Partnership Campaigns
Support and mange influencer collaborations across platforms. Focus on aligning creators with products, coordinating content, and tracking performance such as reach, engagement, and overall impact.
Video Production & Editing
Create short-form and long-form video content, from concept to final edit. Experience using Adobe Premiere Pro to produce engaging, product-focused visuals.
Technical Content & Documentation
Create and update user manuals, training materials, and product-related content. Work with internal teams to ensure everything is clear, accurate, and consistent.
Portfolio
Influencer Marketing Videos
https://www.instagram.com/p/DSV4zFID0gU/
https://www.instagram.com/p/DSD3SZXja5T/
https://www.instagram.com/p/DQIKSR3gK8m/
These are several influencer videos and campaigns I have spearheaded from planning through execution.
Content & Videos
These are a few examples of videos I have created for our social media platforms. I also developed recurring content series, including Behind The Build and Inside TESCO Thursday, to highlight our manufacturing processes, company operations, and projects taking place across different locations throughout the country.
These are a few static posts I have created and published over the past year that delivered strong performance and engagement across social media platforms.
The work featured throughout this portfolio represents only a fraction of the projects and initiatives I have contributed to during my time at TESCO Metering. As my role has continued to grow, I have taken on responsibilities across social media strategy, analytics, video production, influencer campaigns, and technical content development, gaining hands-on experience in both the creative and strategic sides of marketing. My ability to adapt quickly, take ownership of projects, and produce measurable results has allowed me to establish myself as a valuable contributor within the organization. I am constantly looking for new ways to improve performance, strengthen engagement, and continue growing professionally through every project I take on.
Summary
Work Experience
Marketing Assistant
TESCO Metering
• Lead management of LinkedIn, Instagram, Facebook, and YouTube platforms, contributing to significant audience and engagement growth
• Manage executive LinkedIn presence to strengthen brand visibility and industry engagement
• Develop content calendars featuring product launches, educational campaigns, conferences, and employee spotlights
• Produce video content, training materials, technical documentation, and branded marketing assets
• Track marketing performance using LinkedIn Analytics and Google Analytics to monitor engagement, audience behavior, and campaign effectiveness
• Conduct competitor benchmarking and social media analysis to support digital growth strategies
• Coordinate influencer partnerships across TikTok, Instagram, and YouTube, managing campaigns with budgets up to $40,000 annually
• Track influencer performance through engagement metrics, website traffic, product sales, assisted conversions, and revenue impact
• Support marketing initiatives tied to industry conferences, trade shows, customer education, and new product campaigns
May 2025 - Present
Marketing Intern
TESCO Metering
· Assisted in developing digital marketing strategy and social media expansion.
· Created company newsletter and building-wide communications.
· Managed Facebook presence and improved engagement metrics.
· Collaborated with vendors to develop 3D product animation assets.
· Produced video content using AI and digital editing tools.
· Built proficiency in Excel reporting, analytics tracking, and marketing data organization.
May 2024 - May 2025
Sales Associate
Everlane
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Consistently delivered strong sales performance in premium retail environment.
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Designed in-store product displays to drive visual merchandising impact.
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Developed customer service and product positioning skills.
July 2023 - June 2024
Sales Associate
Footlocker
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Interfaced with customers to assist them in selecting sneakers and clothing. Consistently among the top 25% in daily sales volume.
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Developed a high level of product knowledge of sneakers and clothing.
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Installed displays of clothing and shoes according to written instructions.
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Operated cash register and processed credit card transactions.
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Prepared and labeled packages of clothing for shipment to customers.
May 2022 - December 2022
Sales Associate
Trail Creek Outfitters
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Interfaced with customers to assist them in selecting high end performance outerwear (Patagonia, Arcteryx, Canada Goose, North Face, Barbour, Pendleton, etc.), hiking boots and apparel.
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Developed a high level of product knowledge to assist customers in selecting the items that best fit their needs.
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Operated cash register and processed credit card transactions.
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Delivered packages to customers at their homes (many customers were reluctant to shop in-store in 2020).
September 2020 - January 2021
Education
Pennsylvania State University
2022-2025
B.S. Psychology
Minor: Business
Psychology Club
02
Dickinson College
2020-2021
Softball Team
03
Penncrest High School
Class of 2020
Varsity Softball Team
Content. Strategy. Performance.